3 Questions That Can Help Transform Your Web Copy and Content
Does Your Web Copy Get Results?
If not, here are 3 questions that can help transform your web content and copy:
1.) What is the primary purpose of your site?
It is surprising how many site owners don’t have a clear answer to this. If your site is trying to be all things to all people, it may be time to step back and re-evaluate your goals for the site. A multi-tasking site will generally not perform as well as one that is laser focused on a primary goal. It may be time to redefine your site’s purpose and zero in on it for the best results.
Take away: Focused copy is usually better copy.
2.) How are your headlines?
Strong,compelling headlines (and sub-headlines) that incorporate targeted keywords are important for a number of reasons. To begin, they grab attention and allow time-starved visitors to quickly scan the content to find the key points. Plus, the strategic use of keywords will work their search engine magic for you long after you have moved on to other projects.
Remember to think “Big” when writing headlines: Big Problems Solved. Big Benefits Offered. Big Reasons to Keep Reading…
3.) How does your copy sound when read out loud?
This is an oldie, but a goodie. Remember, when you write for the web, you want to sound conversational rather than stuffy and formal. Reading your copy out loud is a great way to weed out any rough spots that don’t belong. If your content or copy sounds like something you would say to a friend – you are on the right track.
If not, edit until it does.