Increase Sales with Re-Purposed Content

Content. Content. Content.

Are you sick of hearing me talk about it yet? I hope not, because like it or not, content is what makes the online world go round. Internet searchers go online to find  information – and “information” is just another word for CONTENT.

But, content doesn’t have to be a static, carved-in-stone kind of thing.  Instead, think of your online content as a simple caterpillar just waiting to blossom into a beautiful butterfly.

Leverage Your Content to Make More Sales:

Content can be transformed into many different things – and the savvy business owner who understands this is on his or her way to bigger profits. Every article you create (or have created) can be transformed into several different products and marketing tools. Here are just a few digital products you can create from just one article:

• eBooks
• Special Reports
• Presentations
• Audio products
• Video products

When you have a subject that you know a lot about, you will be amazed at how fast the words can flow once you get started. Writing short reports (ranging from 5 to 20 pages in length) are a great way to transfer that wealth of information to your readers – for free or a small fee.:-)

You can also use shorter reports as value-added bonus offers to help sell longer reports, eCourses and eBooks. The trick is to offer teaser information in the shorter report and go into more detail in the paid product.  (Just make sure you provide real value in the shorter report – you want your readers to be hungry for more when they finish it, not annoyed that you over-promised and under-delivered.

You may (hopefully) be asked to give a presentation about your business. Whether this is a virtual conference or at an outside venue, you can use the information in your eBook or reports to create the presentation. Even include PowerPoint handouts for participants to take with them. Don’t forget to upload a copy to your website to create even more long-term value.

Audio and video products have increased steadily in popularity. Create audio CDs or tapes of chapters of your eBook. Providing a written transcription allows for you to add workbook questions that readers can answer after they listen to the audio. Your video product can operate the same way.

In fact, there is a wealth of digital products that can be gleaned from just a few articles. Besides the actual products you might be selling, you can increase sales by selling information that teaches customers how to do exactly what you do every day.

Now, You Need to Market Your New Content Products:

Now that you have more products to sell, you need to get going with your copywriting materials. Create podcasts from article and eBook information; rewrite articles and submit to article directories; write press releases to broadcast the new product line and use sales copy to get readers to buy them. It’s a win-win-win situation for the online business owner who is ready to take advantage of the opportunity.

What are you doing with your content? Whatever it is, it could be so much more if you learn to transform it to increase your sales.

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disclosure: I earn commissions on products I recommend on this site.