As the name implies, Time Management for the Creative Person was written for right-brain types who struggle with meeting deadlines, staying on course and otherwise adhering to a more linearly structured world. I am covering it here because if you are a DIY content creator – I am guessing you have at least some right-brain tendencies. (Am I right? :))
I say this because creating great content and web copy on an ongoing basis IS a creative process – and a time-intensive one at that. Therefore, the more you can master the time you have available for your Content Marketing program, the more successful you will be in the long run.
In the preface, author Lee Silber writes, “knowing your tendency to jump around, I made each chapter stand alone so you can jump in wherever you like.” As someone who reads everything from back to front (which is why I gave up on reading fiction years ago!) – I knew immediately this book would work for me.
As promised, the book is divided into 12 stand-alone chapters, beginning with an overview of the creative person’s mindset. (Yeah, okay – we already know we’re a tad different!) Additional chapters cover how to establish priorities, become more focused and improve your organizational skills.
To be more specific, one chapter is titled “Quick Fixes: Hundreds of Timesaving Tips You Can Use Right Out of the Box.” This chapter promises “specific tips to help you make the most of your time in nearly every area of your life.” It delivers on this promise by offering lists of ideas of how to be more effective and efficient in your work, with your children and your home.
What I Like About This Book: The author clearly ‘gets’ that creative types generally approach this topic differently than their more-structured peers. (I say generally because there are exceptions to every rule). As a result, he tailored his recommendations and specific action items with his intended audience in mind. Over the course of its 260+ pages, I was able to pick up many tips and ideas on how to help my life and business run more efficiently.
I also like that it is structured in a way that I could easily take what applies to me and discard what doesn’t. For example, Chapter 6 addresses how to overcome chronic lateness. Since I am almost always early wherever I go, I was able to skip over this section without feeling like I missed something important later.
What I Don’t Like About This Book: The overall tone and some of the suggestions seem geared more towards hobbyists or those who are dabbling with the idea of running a business, rather than serious business people. I would have preferred to see more focus on being more efficient in work endeavors (where my creative self shines – and occasionally trips me up :)) and less emphasis on when is the best time to buy groceries or shoes.
In the author’s defense, I believe his strategy was to show how to save time and become more efficient in all areas of your life – thereby freeing up more time to focus on what is truly important to you.
If applied, the time and money saving ideas found within are definitely worth the purchase price. Plus, it is a fun read and you’ll get a few smiles along the way.
Bottom Line: If you are a creative type who struggles with time management and productivity – this book is worth checking out!