What is SEO Copywriting?
Whether you just starting an online business or have been in the game for a while, the written word will play a very important role in how successful you become. In fact, I would venture to guess that search engine optimized (SEO) content will be an important part of your life from now on. That makes NOW the perfect time to become familiar with the concept of SEO copywriting – if you aren’t already.
What is SEO Copywriting?
Search Engine Optimized copywriting is a blanket term to describe several types of writing, all of which are useful for marketing and building credibility for your business. The main purpose of SEO copywriting is to get the reader to DO something – while strategically helping the search engines find it. Just a few uses for SEO copywriting include promoting products, building a mailing list or increasing attendance to an off-line event.
Why should YOU use SEO Copywriting?
Well, if you are in business, you won’t be in business long if you don’t have a steady stream of customers. SEO copywriting is a vital part of helping your online business grow because word-of-mouth advertising only goes so far – and paid forms of advertising can be very expensive.
The great part of an online business is that your reach is not limited to just your local area. The entire world is now your marketing oyster, but the challenge is to help your potential customers find you. Without SEO copywriting, this would be a real challenge.
Types of SEO Copywriting
So what are these SEO copywriting materials you need to start using?
First is search engine optimized sales copy. In the physical world, they are called sales letters. Their primary purpose is to introduce your target market to your product or service and ask them to take an action (i.e., buying the product). The important distinction is that online sales letters need to be written with specific keywords and phrases in mind so that your copy shows up in relevant search engine results – so potential customers can find you.
Optimized online press releases are another form of SEO copywriting. Online press releases can act like headline news. When you have something newsworthy (rather than strictly promotional)to share, use an online press release to catch the media’s attention.
Well-executed landing pages are another example of SEO copywriting at work. (Quite simply, landing pages are where you “land” when you click on a link). If you are promoting a product or service online, you want people to click through and find a page that will either provide more information or lead them to buy something. Your landing page needs to be simple, clear, and concise. More importantly, it should also offer a strong a call-to-action (CTA) to help your prospect make an informed buying decision.
Product descriptions can be another forms of SEO copywriting when they are written around specific keywords and get the reader to click the BUY button before exiting the page. Even though they are short, product descriptions can (and should!) catch and hold the reader’s attention.
In short, you want to use every opportunity you have to make the sale – and effective SEO copywriting can make it happen.
Perhaps you have heard about search engine optimized copywriting but didn’t quite know what it meant. SEO copywriting is an important tool to have in your Content Marketing toolbox. It will allow you to use words and images to inform and convert your readers from visitors to customers.