What’s Lazy Content?
Lazy content can take many forms…
It can be that in-depth blog post you put hours into researching and polishing to perfection…
Lazy content can also be that inspired newsletter article you sent out to your list, but never got around to sharing anywhere else…
Or, it might be that great PowerPoint presentation about your business you put together for your local networking group – and never looked at again.
Bottom Line: Lazy content is any piece of valuable, unique content you invested your time, money or expertise to create, but didn’t fully leverage.
Content can – and should – take many forms. The sooner you master this concept, the more successful you’ll be!
Did you realize that one article can be transformed into several different products and marketing tools?
It’s true. In fact, here are a few digital products you can create from just one well-written article:
• Special Reports (Here’s my review on an easy-to-follow short report writing format)
• Audio products
• Video products
The best part? When you know a lot about a particular subject, it’s pretty easy to crank out great content relating to that topic (once you discipline yourself to sit down and actually do it, of course).
Here are e a couple quick examples…
eBooks and Short Reports
Short reports ranging from five to twenty pages in length are an excellent – and profitable – way to share a wealth of information with your readers.
In addition, you can use shorter reports as a free giveaway in order to build your mailing list or help close the sale on longer reports and eBooks. (The key is to offer genuinely helpful – but incomplete – information in the shorter, free report, then go into a lot more detail in the paid product).
And yes, all this can be sparked from creating just ONE great piece of content or a pack of articles on the same subject.
Let’s say you have an opportunity to give a presentation about your business… how can you put some of your lazy content to use?
For starters, you can cut prep time significantly by leveraging the information you’ve already created (in the form of articles, blog posts, short reports, or eBooks).
You can easily transform some of your key points from this material into PowerPoint slides for the presentation – and then upload the presentation to a slide-sharing site, share it on your website, and even convert it into video.
Audio and Video Products
Audio and video products are always a popular option. Create an audio version of your eBook and provide a written transcription which allows you to add workbook questions that readers can answer after they listen to the audio. Your video product can operate the same way.
Without question, there is a wealth of digital products that can be gleaned from a few articles. Taking the time to fully leverage your content creates a lot more opportunity for you as an online business owner!
So, What Are Your Plans for Your Lazy Content?
Whatever it is, your results will increase exponentially once you start putting it to work for you!
Til Next Time,