Creating fresh content on an ongoing basis is only part of the battle.The next, and most important step, is to get out there and let the world know about the great information, products or services you have to offer.
As a writer, creating new content isn’t a huge challenge for more me – but promoting it off-site is an entirely different matter. When I decided to revive this blog, I knew I needed to focus a lot more time on the promotion side of equation – and Article Marketing will play a major role.
I’ve been really hesitant to invest much energy into this aspect of online marketing since the big Google Panda update last year. However, everything I’ve read (from names I know and trust) indicates that it still works – but you have to be in it for the right reasons AND do things the right way.
Without question, Nicole Deans knows a thing or two about what it takes to be hugely successful online. In the following article, she shares her thoughts on Article Marketing and what it can do for your business.
Is It Really This Easy to Get Free Advertising?
by Nicole Dean
One of the best ways to get free advertising is to simply write articles and give them away. It’s a foreign concept to many in online business, but it’s one of the best ways to get traffic, improve your search engine ranking, and sell more products.
Why Should You Write Articles?
Newsletter and website owners are desperate for content. As someone who owns websites and publishes several newsletters, I can vouch for this. I regularly search article directories, looking for quality information that will help my readers. And, every article I use from these resources gets published with the author’s information and a link to their site.
Why Give The Articles Away?
How much would you pay to include your ad in a newsletter or popular website? Anywhere from $5 to $80. Wouldn’t you prefer to have your ad placed for free? It’s easy to see the financial reward. Look at the bottom of this article. Right there, plain as day, you can see a resource box with my website included, so you have proof that this method works.
How do you write an article?
Take another look at the article that you’re reading right now. It’s short. It’s simple. I’m not a Literary Genius. I’m just being me.
Start by picking something you know about, or a problem that you can solve, and start writing. Just do it!
What should you include in the Author Bio?
Something interesting about you or your website
Your website link – Don’t forget this one!
Special offer – Mention a freebie or special offer if you have one.
Don’t use this area to *sell.* Just get them to your site.
May you have lots and lots of free advertising!
About the Author: Nicole Dean is published all over the web, under numerous pen names. She welcomes you to visit EasyArticleMarketing.com to get started using article marketing to boost your business today.