Have you ever fallen victim to “The Great Time Crunch?” (Yes. That is a rhetorical question). 
Conflicting obligations and competing interests conspire to rob us of that most-important of all assets: our precious, sweet time.
This issue is particularly problematic for many entrepreneurs (online and off) because they attempt to wear too many hats in the course of a “standard” business day.
Sales Agent. Project Manager. Widget Maker. Bookkeeper. Administrative Assistant.
Sound familiar?
I’ve been struggling with this more than usual lately. This isn’t surprising because the service side of my business (WordPress Web Design and Content Marketing) has exploded over the last 6 months (due to a couple simple – but effective – “tweaks” to my marketing strategy).
Of course, I am thrilled with this – but more time working “in” my business means I have less time to work “on” my business.
(If the concept of working “on” your business, instead of “in” it, is new to you, I highly recommend The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
While operating a service-based business has many advantages – it can quickly put you on a hamster wheel to nowhere. At some point, we have to rise above the “trading hours for dollars” mindset if we ever want to regain control of our time – and our lives.
The “Set It and Forget It” projects we’ve been talking about recently are a great way to work “on” your business. The more ways you can find to convert one body of work into long-term, recurring results, the more freedom you will ultimately have.
We left off last time with choosing a topic for your own “Set It and Forget It” project. Next up: we’ll talk more about “finding” the time in an already-overcrowded schedule to make it happen.
Til Next Time,
PS. If you are just joining us for this series, you can find related articles here: Set It and Forget It Projects.
{ 2 comments }
This is the problem that we have to face once that our businesses has pick up. Maybe, you should get some help from one of those freelance job sites or just advertise it on Digitapoint. I get lots of jobs from Digitalpoint.
I haven’t been on Digitalpoint – but will check it out. What type of jobs do you find there?
I excel at sales and marketing, so it makes sense that I focus more on that side and find others to help with the other tasks. I have a hard time handing stuff off, though – still feel like I need to do everything myself. Not a good long-term growth strategy, obviously!