Choose a Topic for Your “Set It and Forget It” Project

Okay, so now it’s time to choose a topic for your “Set It and Forget It” online marketing project.

Unfortunately, this can be one of the most challenging parts of the entire process. There are a number of reasons for this – not the least of which is it requires making a commitment.

When you decide to focus on just one project, you must also give up – or at least forgo – forward movement on another. Too often, it’s tempting to chase after multiple projects at any given time – which can quickly land you on the fast track to nowhere if you aren’t careful.

So today, let’s make a decision to actually make a decision… and choose the topic for your own “Set It and Forget It” online marketing project.

Here are a Couple Factors You’ll Want to Keep in Mind:

1.) Your Market or Niche. I won’t belabor this point, because it is pretty straightforward. If you own an auto repair shop, you will obviously want to choose a topic related to your area of expertise. Likewise, if you work exclusively online, you’ll want to stay focused on topics related to your specific niche.

Here’s an article that can help you brainstorm potential topics related to your online business efforts: Fresh Web Content Ideas

2.) Your Target Audience. I can’t stress enough how important this one is. This is the “WHO” part of the equation – as in, “WHO” are you creating this project for in the first place?

Yeah, I know – you are tackling this project to help grow your business, but that will flow naturally from creating real, honest-to-goodness value for your customers.

So, be sure to pay attention to the questions and feedback you get from your customers and/or readers. What are their “pain” points? In other words, what challenges and issues are they having that you are uniquely qualified to solve?

Identifying these unmet needs is a great starting point.

My challenge now to you is to choose just ONE larger project you’d like to focus on and complete by time we finish this series.

(If you are just joining us, you can find related posts here: “Set It and Forget It” Tutorials)

Til Next Time,

PS If you need more help zeroing in on a single topic for your “Set It and Forget It” project – this is still my favorite go-to resource for creating profitable short reports.