There are a number of ways you can incorporate video into your Content Marketing mix. One of the simplest ways to create a video is to add audio files to your PowerPoint presentations. In this post, we’ll look at 2 ways you can accomplish this (one free, the other costs less than $50).
Method #1: Convert PowerPoint to Video with Windows Movie Maker (Free)
The video below provides step-by-step instructions on how to combine your PowerPoint presentations with Audacity sound files with Windows Movie Maker. (If you don’t already have Windows Movie Maker on your PC – you can download it here for free).
Note: The instructions in this video are very good. However, I find the background music used in addition to the narration distracting. Although the video creator explains how to add both music and narration to your presentation – you may want to think twice before doing so.
On the plus side, this method is a quick, easy and free way to start using video in your Content Marketing efforts. The biggest drawback to this approach is that when you convert your individual PowerPoint slides to .jpg format, all of your special effects (e.g., animations and transitions) will be lost.
Method #2: Convert PowerPoint to Video with Moyea
The Moyea PowerPoint to Video Converter offers another way to transform your PowerPoint presentations into formats you can upload to YouTube or other video sharing sites. Although this product isn’t free, it does offer additional functionality. For example, unlike the Movie Maker option described above, this product will preserve the special effects you used to create your PowerPoint presentation.
The following video offers an example of a very simple video created with this product:
Note: The PowerPoint presentation used to create this video is very basic – however, it does a good job of showing how the Moyea Converter retains special effects from the original presentation.
What do you think of the type of transitions and animations used in this example? For me, they are a bit too busy – but I tend to lean toward simplicity. The key is to understand who you are talking to – and create presentations that will appeal to those individuals.
Want to test out the Moyea PowerPoint to Video Converter? If so, use this link to Download a Free Trial to get started!