Yesterday, we kicked off an 8-part series on how to repurpose content. To demonstrate the 7 concepts outlined in the original post, we’ll look at each method of repurposing content individually over the next couple of weeks.
In fact, today’s post (and the remaining 6 in this series) are examples of Method #1 in action: Transform a single text article or blog post into multiple new text articles/posts.
The following chart provides a quick snapshot of how many unique pieces of content you can create from just one meaty article/blog post.
It's Amazing How Many Ideas Just 1 Substantial Article Can Generate!
This graph shows that by expanding on each of the 7 points in that original article – I could conceivably create 7 new blog posts – each of which could be spun off to create unique articles (to submit to directories), audio files, PowerPoint presentations, and videos. In addition, these individual files could then be combined (and tweaked) to create larger projects, like short reports, eBooks, eCourses, or training/coaching programs.
Granted, this is an “extreme” example and I’m not suggesting you need to do everything for every single topic – just showing how one substantial idea can be leveraged in a number of ways.
Clearly, this concept works best when you start with an article/post that is organized into several bullet points or numbered list – so that is a good point to keep in mind when you are brainstorming, researching and creating content.
Quick Tip: Not only is content broken down into numbered lists or bullets easier to repurpose – it is also easier to scan and digest, which makes it more appealing to your online audience.
Next up, we’ll talk about how to create and use audio files to supplement your content creation efforts.
Til Next Time,
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