Web Content Writing & Promotion: What is Your Plan?

There are several types of web content writing we’ll cover over the course of the 90-Day Content Marketing Challenge. For example, we’ll talk about how to create compelling blog posts, off-site articles, incentive reports, guest posts, email messages and backlink-building comments.

In addition, we’re going to focus on how to get the most mileage out of all this great content we’re creating! So, expect a lot of emphasis on promotional activities throughout the next 90 days, as well.

Of course, it takes a lot of time to research, write and promote your web content. In fact, it can get downright overwhelming if we let it.

But, don’t panic and drop out now!

Lack of time is a challenge for everyone. I have yet to meet or talk to anyone who has unlimited amounts of time to devote to these tasks. From what I’ve seen, it is one of the biggest struggles many online business owners face – myself included. I perform these services for my paying clients and the time left over to work on and develop my own projects is really limited.

It doesn’t take long to realize how important strategy, time management and goal setting are in this equation. So, let’s start there.

Developing a Clear Strategy – and a Concrete Action Plan

I didn’t want to launch into a big, longer-term project like the 90-Day Content Marketing Challenge without a solid plan in place. Therefore, I’ve spent a lot of time in recent weeks researching topics and developing an outline/game plan for it. I am laying it out here so you can see the thought process and apply it to your own Content Marketing strategy.

Here Is How the 90-Day Challenge Will Be Structured:

• Introduction: (this week) – a look back and getting started

• Week 1 – Week 12 Each week will focus on a different topic – i.e., link building and article marketing. (Week 1 starts 09/06)

• Conclusion: Review of accomplishments, final results and opportunities for improvement

Here is my Web Content Publishing and Promotion Schedule for this challenge: (You can adopt this one “as is” – although I highly recommend establishing one that fits your own goals and objectives).

Daily and Weekly Action Items:

• Blog Posts – 3x/week (I am going to shoot for 5x/week – but will focus more on making each post really count long term vs. posting for the sake of posting)
• Guest Blog Posts – 1x/week
• Article Marketing (write and submit) – 3x/week
• Backlink Building – 30 minutes/day – goal: 5 new anchor text links a day during this time
• Social Media Sharing – we won’t focus on social networking until later in the challenge. This isn’t my area of expertise, but is somehow one of my largest sources of traffic. (Go figure, right? ) Don’t worry – I’ll conduct interviews and gather tips from real experts to share with you here! For now, I will continue to utilize Twitter, Facebook and LinkedIn as part of my promotional efforts.

“Set It and Forget It” Tasks

In addition to these daily and weekly action items, there are also a number of one-time projects we’ll talk about during the challenge. These are larger, more time-consuming projects – but they can benefit your business well into the future. Examples include creating an opt-in landing page, a follow-up email autoresponder series, and a viral incentive report.

As you can see, there are a lot of different facets to a comprehensive Content Marketing plan. The great thing is you don’t need to do everything – you simply need to do something.

Til Next Time,

PS If you’ve signed up for the 90DCMC, you’ll get an email from me this weekend with action items for Week 1, plus a worksheet you can use to create your own plan and track your progress. (If you haven’t signed up yet – you can do so by completing the form below)!