Email Marketing Plan: Why Your Business Needs One NOW

Click Here To Get Your Email Campaign Started Today!

Yesterday, we talked about how the “money is in the list” – or more specifically, your email list.

If you haven’t started building an email list for your business, there is no better time than the present. Email autoresponders are a super easy and affordable way to put your marketing program on auto-pilot.

There are countless ways you can leverage this uber-valuable tool to help your business grow and prosper. Here are just a few:

1.) Email autoresponders help you connect with your first-time web site visitors. Offer something of value (i.e. a free report or other ethical bribe) in exchange for joining your list and viola – instead of a one-time, never-to-be-seen again visitor – you have the makings of a potential long-time customer. (Email services like aWeber make setting this up a snap!)

2.) Email autoresponders help you stay in touch with existing customers. This is true for both online and offline businesses. If your business operates solely on the Internet, then email is hands down the best way to build a relationship with your customers.

However, I think many offline businesses overlook how powerful this tool can be!

For example, let’s say you own a restaurant in Cleveland, Ohio. Building an email list of your customers will allow you to send out special customer-only discounts and coupons. In addition, you can notify your customers of upcoming special events like holiday celebrations, wine tastings, chef menus, etc… at a fraction of the cost of traditional direct mail or other advertising mediums.

3.) Email autoresponders help establish trust and credibility for you and your business. Sending out a weekly newsletter full of valuable tips and advice about your area of expertise will help establish you as the go-to expert in your field. This will help convert more prospects into customers and give your current clients an incentive to refer you to others.

As always, the name of the game in marketing is repeated exposure

The more times you ‘touch’ your prospect – the more likely they are to not only buy from you – but to buy from you repeatedly! Email autoresponders are a very cost-effective way of staying in touch by providing valuable information and resources to your customers.

Ready to get started?

Great!

If you don’t already have an account with an email service provider – go ahead and sign up for aWeber’s Free Test Drive (you can sign up right now in the sidebar to your right) – or simply click here to start your 30-day trial for just $1.

Tomorrow, we’ll dig into how to set up your first list.

Til Next Time,

PS Don’t have the time or patience to set up your own email autoresponders? If you’d like to outsource this process, contact me – I am currently running a special promotion for this service for new aWeber customers!