My Cross-Blog Conversation with Nicole Dean Continues…

Yesterday, I talked about how a Cross-Blog Conversation works -  then launched into my maiden voyage by posing some initial questions to Nicole Dean, an awesome blogger whose work I really admire.

As a reminder, the questions I asked Nicole were about how to best use Private Label Rights Content to grow your business online.  As a very successful online entrepreneur, blogger and internet marketing expert – not to mention the founder of EasyPLR.com – I figured she would have some great insight on this topic.

I was right. (By the way – I LOVE it when that happens! )

Not only did Nicole reply back – she also posed an interesting question for me, as well.  You can check out her post here: : Cross-Blogging with Trish Lindemood

Okay, now let me answer Nicole’s question to me:

It’s obvious that you’re a highly skilled copywriter, so why would you support PLR when it’s looked down upon by so many others in your profession?

Hi Nicole – thanks for the kind words and for agreeing to participate in this cross-blog conversation – I really appreciate it!

As far as your question goes – it honestly has never occurred to me to look down on PLR content. Maybe this is because I consider myself first and foremost a business owner. As such, I recognize that there are always going to be limits to the amount of time and/or money you can invest into your business. PLR content is a great option for any business owner who doesn’t have enough time to create original content or who is unwilling or unable to hire a quality ghostwriter to do it for them.

To me, Private Label Rights content is simply one more tool in the Content Marketing Toolbox. Some jobs require a hammer – and some require a screwdriver. One isn’t any better than the other, but it sure is good to have the one you need, when you need it!

That said, I do have a couple of “rules” for how I personally use Private Label Rights content:

First, I NEVER EVER use PLR content “as is” – the only way I use it is by pulling it apart and grabbing ideas/concepts that I then incorporate into something fresh and new.  I won’t put anything out there under my own name that hasn’t been reworked to the point of being unrecognizable from the original inspiration piece(s). In fact, tearing apart PLR content is one of  my favorite brainstorming techniques! Of course, the main benefit is that it is so much faster to come up with fresh, original content this way!

Second, I NEVER EVER use PLR content for client projects. (Can’t stress that enough – if they hire me to write for them, they get my original work).

Bottom line: When it comes to creating content for sites not related to “my personality” (i.e., affiliate sites, etc… ) – PLR content is one of my tools of choice in terms of coming up with ideas and keeping the Content Marketing machine going. This is going to be a big focus for me in 2010 and beyond – so you’ll be seeing me around EasyPLR.com quite a bit more, I’d imagine!

If you don’t mind – I do have another question for you…

I’ve been looking at your Blog World Tour program for a while now and am planning to buy it after the 90-Day Content Marketing Challenge concludes. In fact, I’m thinking about “packing my bags and heading out” on such a tour after NAMS 3 in January – but was wondering if this approach would work better for someone who already has an information product to promote?

As the creator of this very cool concept, do you feel  this plan would be beneficial to someone who doesn’t have their own info products to promote?

Interested in hearing your thoughts!

Til Next Time,