Are You the George Costanza of Content Creation?

Perhaps you’ve seen the old Seinfield episode where George once again finds himself out of work – and rather than pouring his time and energy into securing gainful employment, he instead directs his efforts toward gaming the unemployment compensation system.

After observing the lengths he was going to in order to keep collecting that unemployment check, Elaine finally asks…

“Wouldn’t it be easier to just get a job?”

If you are spending your time trying to rewrite or rework poorly written or overused Private Label Rights (PLR) content (or ghostwritten material) into something worthwhile – you just might be a George.

(You might be a Kramer if you even think about posting it to your site or elsewhere online “as is” ).

Truth is, not all PLR content is created equal. In fact, there is a very broad spectrum of available content out there – some of it is quite good and some of it is… not.  Rewriting weak and poorly structured content will almost always take as long (or longer) than starting from scratch and doing it yourself. Considering that the content you use to promote your online business will continue to work for you long after the initial investment of time and/or money put into it -  you will want to evaluate your options carefully.

Here are a few things to consider before purchasing PLR articles:

1. How is the quality? This seems like a no-brainer, but if you are thinking about buying PLR content, be sure to evaluate the accuracy, sentence structure and overall flow of the material. Is there enough “meat” to each article for you to rework it into something fresh and uniquely yours? Or will it take a ton of time for you to figure out how in the heck to make it work?
2. How many other people will have access to that exact article? Some sites offer their articles to an unlimited number of buyers for an extended period of time – while others offer them to a limited number of customers for a short period of time. Obviously, less is more when it comes to how many times a PLR article is resold.
3. Are the articles evergreen? If not, are they updated frequently? Some topics (and the content built around them) stand the test of time better than others. If your topic is in a rapidly changing niche or field, you will want to select content that is fresh off the presses.

Fortunately, you can test out the content from many PLR sites for a relatively small investment. (Each site has different policies re: this, so be sure to check around before trying one out for the first time). One I have personally reviewed and like is EasyPLR.com. This site offers articles, special reports and eCourses on a wide range of topics with prices starting at $5 for a 5 article bundle.  Each bundle is sold to a limited number of users (75) and new bundles are added on an ongoing basis.  Plus, the quality of the content is high – which makes them a much better source of ideas and inspiration.

If you’ve been thinking of adding PLR content to your Content Marketing arsenal, why not pick up a small bundle for $5 – $10 and give it a try?  Be sure to let me know what you think!

Til Next Time,

PS The best way to use PLR is to rewrite and rework it into something fresh and new. (Remember, search engines and human visitors love fresh, unique content!)  Be sure to infuse it with your own personal perspective – you know, the one gained from a lifetime of experience?  Ultimately, this is what will separate your site from all the “online clutter” out there – and will help you build a long-term business that rises above your competition.