Today’s Tuesday Tips continues our discussion of 1o1 Marketing Strategies to Grow Your Business.
Marketing Strategy #3: Create a Buzz
Yesterday, we talked about finding (or creating) a unique or buzz-worthy angle related to your business – today, let’s talk about how to get people talking about (or at least paying attention to) your efforts.
In Marketing Strategy #2: Find Your Angle, I outlined 3 sets of circumstances to help you brainstorm potential marketing angles for your business.
(To save you from having to click back and forth between posts, here are the 3 lists again: 
)
List #1
- Announce a Grand Opening
- Open a 2nd (or 10th) location
- Launch a new product or service
- Hire a new employee or bring in a new partner
- Begin a joint venture project
- Participate in or support a charitable event
Online press releases are a great way to create buzz around events like these. This is because these each of these events can be considered newsworthy – rather than strictly promotional in nature.
For more detailed information on how to use online press releases to promote your business, check out this article.
List #2
- Offer a cost-effective solution to a problem that affects a lot of people
- Produce dramatic results in a short period of time
- Offer a unique way to make your customers’ lives easier, better, more fun or more profitable
These circumstances can also benefit from online press releases. However, blatant sales pitches don’t work when it comes to garnering free publicity for your business – so, as always, keep the focus on the value to online publishers/news outlets and their readers.
Therefore, if you are considering an online press release – always keep the term “newsworthy” in mind!
List #3
- Create a live case study using your products or services to demonstrate real time results (Tip: tie this into any of the scenarios outlined in the second list)
- Develop an informational series that creates a sense of anticipation
I love these last two ideas – in fact, one of the ways I originally garnered attention for this site was by creating the 90-Day Content Marketing Challenge. After developing this concept, I then blogged about it and wrote about it (and linked to it) on a variety of related blogs and forums. In turn, these efforts led to it getting picked up and passed along via various Social Media outlets. A “Buzz” was born!
A couple of things you might want to keep in mind before creating your own live case study:
- 90 days is a looong time to keep the buzz going – and you may find your own enthusiasm dragging, too. (Going forward, I will stick to a 30 day time line!)
- Live case studies also have the potential of either flopping completely or producing lackluster results.
For some sites,(like this one) – negative or neutral case study results aren’t necessarily bad – especially if they help illustrate opportunities for improvement. Showing the bad and the ugly (along with the good) also goes a long ways toward establishing your credibility. Just be sure to consider this potential outcome – and how you will deal with it – before announcing your plan to the world.
Til Next Time,
PS Online press releases are a topic we’ll cover in depth in future blog posts (and in articles in the Content Marketing Toolbox). In the meantime, be sure to sign up for a FREE account with PRWeb – creating this account will open the door to a wealth of training materials (including live webinars) on this topic.
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disclosure: I earn commissions on products I recommend on this site.
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