101 Marketing Strategies: Strategy #2

Welcome back to Marketing Mondays!

Today’s post continues the series on 101 Marketing Strategies to Grow Your Business – so let’s get started!

Marketing Strategy #2: Find Your Angle

Is your business buzz-worthy?

In other words, is there some angle or aspect of your business that you can use to grab attention and stand out from the crowd?

Finding and developing this angle is particularly important when you use content or copy to promote your business online. Therefore, today I want to challenge you to uncover (or create) a buzz-worthy angle to help bring attention to your business.

Here are a few ideas to help you get started:

Are you about to:

Announce a Grand Opening
Open a 2nd (or 10th) location
Launch a new product or service
Hire a new employee or bring in a new partner
Begin a joint venture project
Participate in or support a charitable event

Or, does your product or service:

Offer a cost-effective solution to a problem that affects a lot of people
Produce dramatic results in a short period of time
Offer a unique way to make your customers’ lives easier, better, more fun or more profitable

Still Stuck?

Perhaps you could:

Create a live case study using your products or services to demonstrate real time results
Develop an informational series that creates a sense of anticipation

Tomorrow, we’ll take this buzz-worthy concept a little farther and look at specific ways you can apply it to your own Content Marketing program.

Til Next Time,

PS Need help developing a comprehensive Content Marketing program for your online business? Contact me for details on getting a customized Action Plan to take your online marketing efforts to a new level in 2010!