Defining Your Core Purpose

What is your core purpose – and why does it matter?

In terms of your business, your core purpose is the basic, underlying reason behind why you get out of bed every morning and do what you do – all day, every day.

I’m not talking about a profit motive here – although that is very important piece of the puzzle. (If you aren’t in business to make a profit, you have yourself a hobby. Most likely a time-consuming, expensive hobby at that! )

Instead, your core purpose is (or should be) what drives every action you take in your business. It is your reason for being – and your guide in a constantly changing and evolving business climate. Therefore, your core purpose should not be defined by the specific products and/or services you offer today – it should transcend the limitations inherent in offerings that can become obsolete with the passage of time.

For example, the core purpose of my business is to “help online and offline business owners leverage the power of words to build their business and make it more profitable.”  In other words, the underlying goal of my business is to help other entrepreneurs realize the full potential of well-written content and copy as a way of growing and building their business.

Simple. Direct. But not tied to any one product offering. This core purpose can apply to just about any written format (including audio and video if there is a script involved), as well as the promotion of that content/copy after it is created.

This core purpose allows me to combine something I love to do (writing) with my real-world professional experience (entrepreneur and sales professional) to help others succeed. As the Internet (and real world) continues to evolve, this purpose is broad enough to stay relevant, but focused enough to help identify and target my ideal customers. Most importantly, it focuses on the value I provide to my readers and clients.

Now I want to toss this back to you – what is the core purpose of your business?

If you haven’t taken the time yet to write this down, I challenge you to do so now. Not because I like meaningless assignments that drain valuable mental energy – but because I firmly believe that doing so will help you chart a successful course in your business – and reach the right audience for your own particular skill sets.

Tomorrow, we’ll take this concept a step further and look at how to use your core purpose to identify and find your ideal customers.

Til Next Time,

PS One great way to clarify and define your own core purpose is to get involved with a like-minded group of business owners. I belong to a great Mastermind Group that has been invaluable in terms of moving my business forward. It’s great to have open access to such a wealth of information and business-building ideas – definitely makes the journey a lot more enjoyable and rewarding to not always feel like you are out there on your own!  You can learn more about it here.