There is little doubt that “Content is King” when it comes to online marketing. This often-repeated mantra is used by old-timers and newbies alike because… well, it’s true.
A major key to long-term success in Internet Marketing is providing lots and lots of fresh, valuable keyword-rich content that provides benefit to your human readers and feeds those search engine spiders.
The challenge, of course, is to continually create and distribute quality content on an ongoing basis. Sounds great in theory, but not always so easy to translate into reality.
I talk all the time here about the need to develop and adhere to a content publishing schedule – even if your actual production doesn’t always meet the goals you’ve set for yourself. What’s important is that you continue to add content on an ongoing basis.
Starting now.
This is true because as more and more people recognize the need for content to drive their online business – more and more content is being created.
What does this mean to you?
As time goes by, you personally will need to create more and more content in order to make the same impact that you can today. Don’t just take my word on this. According to an email update from EzineArticles.com publisher Christopher Knight:
Each year, it takes more high quality articles to attract the same traffic level that fewer articles attracted just a few years ago. Most likely this has to do with an increasing content supply in the marketplace while the growth rate for the number of humans going online is slowing. The only way for any of us to stay ahead of this trend is to constantly increase your article inventory.
Definitely something to think about, isn’t it?
Yesterday, I talked about getting back on track if you’ve fallen behind schedule with your Content Marketing publishing schedule. The rest of this week, we’ll take a closer look at effective ways to get more content – and how to avoid some common pitfalls along the way.
Til Next Time,
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Excellent points Trish.
Over the last two weeks I have started, rather restarted, to submit articles to Ezine Articles. I am both surprised and thrilled by the number of views and clickthroughs to my site. So I can tell you that you are right on here.
I do realize that it is not just about submitting one or two articles, but it is something that will require consistency and persistence.
Omar
I need to just pick one article topic to write about and submit for the first time to EA. Hmmm what topic to write about? OK I know exactly what I’m going to write about and I am going to have my 1st EA submission done by October 11. Hold me accountable!
Oh yea and I’m working on a content publishing schedule too!
Thanks Omar. That is great you are getting such strong results – certainly encourages you to keep at it, doesn’t it?
In today’s post I include a couple theoretical examples of where you’ll be in a year by producing and distributing 2 articles and 20 articles per week – pretty exciting to consider the potential when you look at it that way.
Good for you, Angie – setting a concrete goal with a specific completion date is a great first step. I will be checking in on you to see how you did with this!
Also, great job on the publishing schedule. Getting that in place will really help you a lot. Keep us posted on how that turns out – I’d love to see what it looks like!
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