When Life Happens – and Your Content Marketing Publishing Schedule Doesn’t

If you have ever followed any type of schedule  for any length of time – then you already know that life has a funny way of happening while you were making other plans. A flat tire, an unexpected last-minute work project, or a sick child can pretty much wreak havoc with even the most carefully crafted to-do list.

When the unexpected occurs, the key to long-term success is to accept that these things happen and then to get back on track as soon as possible. The worst mistake you can make is to let a temporary setback knock you off course for good. This is true whether you are trying to lose weight, train for a marathon – or adhere to a Content Marketing publishing schedule.

The biggest challenge with falling behind on a Content Marketing publishing schedule is that continually adding unique content to your site and distributing it elsewhere online is very time-intensive. If you fall behind – it can be challenging to find enough time to catch up with everything you want to accomplish.

If you’ve suffered a setback for some reason (or just took a break), here are a couple ways to get your Content Marketing campaign back on track:

1. Focus on your highest value activities first. Is a daily blog supported by social media what works best for your business – or is consistent Article Marketing the key to driving new traffic  for you? If it comes down to an either/or scenario – it is good to know where you will get the biggest bang for your buck and focus your energies there.
2. Bring in temporary reinforcements – 0r make them permanent.   By this I mean consider using Private Label Rights (PLR) articles to fill in some gaps. PLR articles are simply articles that have been sold numerous times along with the rights to use them. It is important to remember, however, that reusing this content “as is” will not give you a boost in terms of SEO because odds are those articles have already been indexed on another site.  On occasion, I have used PLR articles for my own writing projects (never for clients) to get my creative juices flowing. I am then able to write  completely original content based on ideas I’ve pulled from several different articles. Sounds tedious, but it works for me – and saves a lot of time to boot.
3. Outsource what you can. If you can, hire a virtual assistant to submit your articles to directories or find a writer to produce original articles for you at a reasonable price. You can save yourself  HUGE amounts of time this way. This suggestion is all about return on investment. If someone else can perform a task that will return more long-term value than what it costs to hire them – DO IT. Once a search engine optimized article is written and published-  it will continue to drive traffic for  months or even years into the future.  With that type of potential, a one-time investment to have it produced and/or distributed is well worth it.

So, there you have it – 3 great ways to get your publishing schedule back on track. If you’ve been knocked off course – or even just lost your enthusiasm temporarily – cut yourself some slack.

All is not lost and you can get back on track sooner vs. later. After all, Content Marketing is not a sprint.  It is a marathon – and slow and steady wins the race.

Til Next Time,

PS How about you? I would love to hear how you get back on track after a set back. What works for you? What doesn’t? Leave a comment and share what you think!  (WebCopyResults.com is now officially a “DoFollow” site!)