The Internet is flooded with search engine ranking tips ranging from the seemingly straightforward (use keywords!) to the profound (“According to the latest Google algorithms…”).
Of course, everyone with a website would like to achieve a better search engine ranking - but is that really possible?
Yes! IF you plan for it.
Because I don’t happen to have any control over what the “Big G” does or doesn’t do (shocking, I know! 
) – I don’t really put a lot of effort into trying to anticipate what they are going to do next. Instead, I stick to the tried and true and focus on what isn’t likely to change any time soon. (Namely that search engines love fresh, unique content that helps them return relevant search results).
The good news is that you can control how much original and value-added content you create on a daily, weekly and monthly basis. Therefore, making the commitment to create as much great search engine optimized content as you can on an ongoing basis is perhaps the single best way to improve your search engine rankings.
Beyond making (and keeping) that commitment, here are a couple more of my favorite Search Engine Ranking Tips:
- Go for the low-hanging fruit. Target long-tail keywords and phrases, especially if your site is new. You will most likely get a higher search engine ranking for “supplement medical insurance for seniors” than you will for simply “medical insurance.” The number of overall searchers will be lower than for the more general term, but the results will be much more targeted. Be sure to use your favorite keyword research tool to help you decide which words are worth your time. (Try this FREE keyword tool to help you get started).
- Include your keyword or phrase in the Title EXACTLY as it appears in your research. The closer to the front of your title, the better. Then, repeat this word or phrase EXACTLY as is in the first sentence of your article. Finally, make sure it appears once for approximately every 100 words in your article. This will give you a keyword density of around 1%. Some say shoot for a keyword density as high as 3% or more – but using the exact same phrase 15+ times in a 500-word article is likely to either confuse or irritate your human visitors. (But, if you can achieve a higher density that is still readable and makes sense – go for it).
So, that covers some of my favorite search engine ranking tips – I just added a few more (and perhaps better?) ideas on this topic to the Content Marketing Toolbox.
Til Next Time,
P.S. What are your favorite search engine ranking tips? Please drop a line in the comment section below to let us know!
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{ 2 comments }
Great tips! I have been using the free Wordtracker keyword tool and for a beginner SEOer, it’s perfect. Long tail keyword phrases are so much easier to rank for. I never thought I would ever show up on 1st page of Google for anything and after following tips I learned, I have quite a few keyword phrases that rank high in Google. I love that! Now just to keep adding so I can feel and see the fruits of my labor LOL
I have to always remember to keep adding valuable content. Thanks for all the great info you share with your readers.
Thanks Angie – great to hear real life examples of how achievable it is to make the front page in the search engines.
I agree, Wordtracker’s free keyword tool is a great resource for checking the words you are considering – I am working on a product review right now for Micro Niche Finder. I’ve become quite smitten with it – it shows clearly how strong the competition is for any given phrase so you can know very quickly if a word has potential or not. The program has a few glitches with it (as most things do), but overall – it has made all the difference in the world with my own SEO efforts.
Thanks for checking in!